PROJECT OVERVIEW
What if luxury lost its ceremony? This project relocates the boutique to a fluorescent-lit supermarket. Balenciaga bags sealed in cellophane, sneakers on meat trays, yellow price tags reading "FRESH."
The visual language is clinical and deadpan. Cold teal, empty aisles, a robotic cashier at checkout. Desire is not staged here; it is processed.
CONCEPT & DIRECTION
The question was simple: what if luxury ran on grocery retail logic. No waiting lists, no velvet. Just a barcode and a best-before date.
The underwater sequence breaks the system. Products untethered, sinking, retrieved like something caught rather than purchased. Consumption taken at face value.
CREDITS
Creative Direction / Marvin Correia Silva
AI Art Direction & Image Generation / Copywriting / Marvin Correia Silva
AI Art Direction & Image Generation / Copywriting / Marvin Correia Silva
Type of project / Speculative, Unsolicited concept
