New Year Brand Film — Tokyo / Futuristic Vision
The objective was to create a visual statement for the brand’s new year.
Not an announcement.
A shift in perception.
The challenge was to translate the brand’s identity into a cinematic experience that could elevate its products beyond traditional presentation.
CONCEPT
The film takes place in a stylized vision of Tokyo.
Silent characters move through the city while witnessing something unusual:
The brand’s pieces floating in the sky.
Massive. Untouchable. Almost unreal.
Visible only to those who are able to see them.
The idea was to position the products not as objects, but as symbols — distant, iconic, and slightly out of reach.
