Fragile base heart collection brand film
A vertical fashion film set in nocturnal city, exploring emotional detachment and vulnerability.
A young man, unable to sleep, wanders through the city with a chrome heart — a symbol of emotional protection. Through an unexpected encounter, his heart begins to melt, transforming into the Melted Heart necklace.
A blend of cinematic storytelling and raw fashion imagery, combining flash lighting, fish-eye distortion and intimate close-ups.
Creative & Production Process
This project was created using a custom AI-assisted workflow developed to explore and produce high-end visual concepts with speed and flexibility.
Still images were generated through a curated generative pipeline, allowing precise control over lighting, materials, and composition. These visuals were then brought to life through animation, creating a seamless transition between static imagery and cinematic motion.
This hybrid approach enables the production of visually rich, narrative-driven content while maintaining a high level of artistic direction and consistency.
The visual direction draws inspiration from nocturnal urban cinema and intimate character studies, with subtle influences from Wong Kar-wai’s use of light, time and emotional isolation.
Moodboard :
Preview
