PROJECT OVERVIEW
The Arc'teryx logo has always carried a secret. The Archaeopteryx, an ancient creature suspended between reptile and bird, between what was and what would become, is not just a symbol. It is a statement about evolution.
The Fossil Project takes that idea literally.
Set against a Nordic plain of black volcanic sand and ash-grey skies, the Arc'teryx Sylan 2 is treated not as a product, but as a relic. Unearthed from the ground. Brushed clean by gloved hands. Framed as evidence of something that outlasted everything around it.
The concept reframes product visualization as archaeological discovery, where the object becomes artifact, and the campaign becomes a myth.
CREDITS
Creative Direction / Marvin Correia Silva
AI Art Direction & Image Generation / Freepik NanoBanana 2
Visual Concept & Copywriting / Marvin Correia Silva
Type of project / Speculative, Unsolicited concept
Creative Direction / Marvin Correia Silva
AI Art Direction & Image Generation / Freepik NanoBanana 2
Visual Concept & Copywriting / Marvin Correia Silva
Type of project / Speculative, Unsolicited concept
