Urban Invasion - When a Collectible Takes Over the City
A pocket-sized collectible breaks scale and takes the street. Labubu leaves the shelf and moves into the city: peeking over a train station, hijacking the avenue, waiting at a subway entrance. Familiar character, impossible size.
The concept: turn a collectible into an urban invasion. Real city, real light, real crowds, one surreal guest that always looks like it belonged there.
TOOLS & CREDITS
Creative Direction / Marvin Correia Silva AI Art Direction & Image Generation / Freepik AI, AI video generation Visual Concept & Copywriting / Marvin Correia Silva Type of project / Client — Social Media
Project produced as part of a Social Media Manager assignment for a creative studio.
